Job Description

Onboarding Specialist/Marketing Inside Sales Representative

We Build Better Communities

Be Part of the Hawthorne Difference!

Hawthorne Cat is a family-owned company that has led its markets for over 60 years in the sale, rental, and servicing of construction machinery and power generation equipment for industries on which our communities depend like agriculture, construction, marine, and government.

Every member of our team plays a significant role in our success. Hawthorne Cat hires individuals who share our vision of Building Better Communities with our Customers and our values of Passion, Respect, Integrity, Dedication and Excellence (PRIDE).

If you are looking to build your future with an established, thriving company with countless opportunities for growth and advancement, you've come to the right place! At Hawthorne Cat, we're always looking for exceptionally skilled, hardworking individuals interested in contributing to our success and the success of the communities that we serve.

Our people are our most valuable asset. That's why at Hawthorne Cat we are committed to a comprehensive employee benefit program that helps our employees stay healthy, feel secure, and maintain a work/life balance.

Position Summary

This position will have responsibility for updating account information, generating leads and providing support to Hawthorne's sales groups within the retail customer accounts (Tier 2 & 3 customers). Contact will be made through both direct and indirect channels. The Onboarding Specialist/MISR will be assigned their own customer list for which they will be responsible for coverage; will generate machine and product support leads (parts and service), as well as produce leads for Hawthorne's other offerings. Additionally, the Onboarding Specialist/MISR is to work with the sales team (management and sales reps) to grow existing customer accounts, facilitate lead generation, help onboard new customers, and qualify leads generated through telemarketing and other indirect channels.

Essential Functions

1. Oversees onboarding process to ensure customer registration for CWS and support Customer Admin Tool updates / issues.
2. Train customers / sales teams on PCC, CAT Central, QR Codes, CAT Inspect, SIS2GO, Vision Link and other digital solutions.
3. Supports customers that have login issues and help resolve customer issues in the Caterpillar digital platforms.
4. Schedule and manage onsite visits with customers and market all services to customers.
5. Manage requests from CAT Digital for support issues
6. Track customer requests / visits and follow ups in Customer Relationship Management (CRM) system
7. Makes 50 out-bound/in-bound phone contacts per week, these do not include daily lead qualification calls.
8. Generates and evaluates leads for the sales groups through customer contact and account management.
9. Gathers and updates customer equipment lists.
10. Uses Saleslink to document customer information, leads, activities and sales transactions
11. Contacts prospective customers to determine customer needs, present product information, and explain available services. Provides information brochures and other literature to inform customers and influence buying decisions.
12. Follows up on telemarketing leads as well as digital leads.
13. Stay current on Caterpillar (CAT) and competitive products to offer the best solutions based on customer interests and concerns.
14. Presents equipment, finance options, and other solutions as needed.
15. Follows all sales processes and procedures.
16. Partners with management to ensure marketing campaigns are directed to the right opportunities for retail customers.
17. Performs other duties as assigned by manager.

Other Job Functions

1. Works collaboratively in a team environment with a spirit of cooperation.
2. Displays excellent communication skills including presentation, persuasion, and negotiation skills required in working with customers/coworkers, including the ability to communicate effectively and remain calm and courteous under pressure.
3. Respectfully takes direction from supervisor/manager.

Education, Experience, and Skills Required

1. High school diploma or general education degree (GED)
2. Minimum two years related sales and customer support experience and/or training, or equivalent combination of education and experience.

Physical Demands

1. Walking and moving about on foot often up and down stairs.
2. Lifting: May lift up to 25 lbs.
3. Handling: Works with hands
4. Reaching: Extends hands and arms in any direction
5. Standing: Remains in standing position, if required to perform various functions of the job
6. Vision: Reads paperwork, files and records on the computer.
7. Talking: Communications by phone and in person.
8. Sitting: Sits at desk. May sit for long periods of time.
9. Stooping: Bends body downward and forward by bending at knees or waist

Environmental

1. Noise: Works in conditions with constant or intermittent noise.
2. Temp/Weather: Works in an office environment.

Here's What We Offer

• Competitive Compensation
• A great work environment and culture
• Career growth and advancement opportunities
• Training
• Medical, Dental and Vision plans
• Medical Video Appointments available
• Health Savings Account available
• Paid Time Off (PTO) Pay
• 401(k) Plan + Company Matching
• Health and Dependent Care Flexible Spending Accounts
• Life & Accident Insurance
• Employee Assistance Programs
• Legal Plan
• Travel Assistance Plan
• Wellness Programs
• Referral Bonus Program
• Longevity Bonus Program
• Recognition Programs and much more
• Hawthorne CAT discounts
• Boot Reimbursement
• Tuition Reimbursement
• Company-Supplied Uniforms
• Advanced Technical Training
• Estimated Compensation $29.00 - $33.00 per hour

Interested in joining the Hawthorne team? Check out our current available positions.

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