Job Description

Position Summary:

We are seeking a dynamic and results-oriented Chief Marketing Officer (CMO) to lead and scale our marketing strategy across digital and traditional channels. As the company experiences rapid growth and expansion, the CMO will play a pivotal role in building a high-performance marketing function that drives customer acquisition, brand awareness, and local market dominance. This is a key executive leadership position with significant influence over the company’s growth trajectory and go-to-market approach.

Key Responsibilities:

• Develop and lead a comprehensive marketing strategy that supports both corporate brand growth and local market activation.

• Build and manage high-performing teams across digital marketing, brand, CRM, and field/local marketing .

• Drive customer acquisition through performance marketing (PPC, SEO, paid social, affiliate, email/SMS).

• Oversee brand strategy, creative development, and execution across web, print, video, and social channels.

• Optimize marketing spend and ROI through data-driven decision making and campaign testing.

• Partner with operations to ensure marketing supports field success and regional goals.

• Enhance customer lifecycle marketing through CRM, loyalty programs, and retention campaigns.

• Monitor market trends and competitors to stay ahead of industry shifts and customer expectations.

• Report on KPIs and performance metrics to leadership, private equity partners, and the board.

• Evaluate and implement MarTech tools (e.g., HubSpot, Salesforce, CallRail, etc.) to scale capabilities.

Qualifications:

• 10+ years of marketing experience, including leadership roles in B2C service-based industries.

• Experience in home services, franchising, multi-location retail, or consumer services preferred.

• Demonstrated success in building and scaling customer acquisition and brand marketing strategies.

• Deep expertise in digital marketing —SEM, SEO, paid social, display, content, and analytics.

• Experience managing local or field marketing teams across multiple geographies.

• Strong analytical mindset with proficiency in marketing analytics tools and platforms.

• Exceptional leadership, communication, and organizational skills.

• Bachelor's degree in Marketing or related field required; MBA preferred.

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